My instincts whispered the truth of the matter. The agency business was holding me back, consuming my attention and focus.

 

I have always wanted to be a fashion designer, but I took the ‘safe’ route for most of my working life. But if you really want something, as Steve Jobs best phrased it ‘All Else Is Secondary’. 

 

I’ve pushed my pile of chips to the centre of the table. I am all in! I am designing a collection that I truly love. 

 

A designer needs the freedom to create that is how something amazing is made.